[vc_row full_width=“stretch_row” css=“.vc_custom_1754158456591{background-color: #3737FF !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” side_background_title_typo=“null” el_class=“clb__dark_section” title_typo=“null”][vc_column][vc_empty_space height=“30vh”][ohio_heading module_type_layout=“on_middle” heading_type=“h2” subtitle_type_layout=“without_subtitle” title=“TkFEVUxBJUU1JTkzJTgxJUU3JTg5JThDJUU0JUI4JThFJUU3JThCJUFDJUU3JUFCJThCJUU3JUFCJTk5JUU1JThEJTg3JUU3JUJBJUE3” heading_tag=“h2” header_typography=“%7B%22font_size%22%3A%223.5vw%22%2C%22font_size_mobile%22%3A%222.5rem%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D” heading_color=“#ffffff” title_typo=“{font_size:3.5vw,font_size_tablet:,``font_size_mobile``:``2.5rem``,``line_height``:,line_height_tablet:,``line_height_mobile``:,letter_spacing:,``letter_spacing_tablet``:,letter_spacing_mobile:,``color``:``#ffffff``,``weight``:``inherit``,``style``:``inherit``,``use_custom_font``:false}"][vc_empty_space height="30vh"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1649058905399{background-color: #110F14 !important;}" side_background_title_typo="null" el_class="clb__dark_section"][vc_column][vc_empty_space height="11vh"][vc_row_inner][vc_column_inner width="3/5" css=".vc_custom_1754158551091{padding-right: 8vh !important;}"][ohio_text text_typo="{``font_size``:,font_size_tablet:,``font_size_mobile``:,line_height:1.6em,line_height_tablet:,``line_height_mobile``:,letter_spacing:,``letter_spacing_tablet``:,letter_spacing_mobile:,``color``:``rgba(255,255,255,0.85)``,``weight``:``inherit``,``style``:``inherit``,``use_custom_font``:false}" content_styles=".vc_custom_1754157748577{padding-top: 6vh !important;padding-right: 11vh !important;}"]NADULA是美国独立站假发品牌,已经有10年历史。 作为最早的出海独立站品牌,当前面临着品牌形象和设计老化的问题。[/ohio_text][vc_empty_space height="2vh" el_class="vc_hidden-lg vc_hidden-md"][ohio_text text_typo="{``font_size``:``2.5rem``,``font_size_tablet``:``2rem``,``font_size_mobile``:``1.8rem``,``line_height``:``1.8em``,``line_height_tablet``:``1.8em``,``line_height_mobile``:``1.8em``,``letter_spacing``:,letter_spacing_tablet:,``letter_spacing_mobile``:,color:#ffffff,weight:600,style:inherit,transform:inherit,decoration:inherit,use_custom_font:false}” content_styles=“.vc_custom_1754882840550{margin-top: 6vh !important;margin-right: 10vh !important;}”] 01 用户洞察

02 视觉故事 03 品牌VI 04 独立站设计 05 设计规范 [/ohio_text][/vc_column_inner][vc_column_inner width="2/5"][vc_single_image image="232083" img_size="full" css=""][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1649058905399{background-color: #110F14 !important;}" side_background_title_typo="null" el_class="clb__dark_section"][vc_column][vc_empty_space height="11vh" el_class="clb__section_spacer"][vc_separator color="custom" css=".vc_custom_1649057227890{margin-top: 0px !important;margin-bottom: 40px !important;}" accent_color="rgba(96,96,107,0.65)"][ohio_heading module_type_layout="on_left" heading_type="h6" subtitle_type_layout="without_subtitle" title="JUUyJUFDJUE0JTIwJTIwVVglMjBSZXNlYXJjaA==" heading_tag="h4" header_typography="%7B%22weight%22:%22inherit%22,%22style%22:%22inherit%22,%22use_custom_font%22:false%7D" title_typo="{``font_size``:``0.85em``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:``0px``,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``400``,``style``:``uppercase``,``use_custom_font``:false}"][ohio_heading module_type_layout="on_left" heading_type="h2" subtitle_type_layout="without_subtitle" title="JUU3JTk0JUE4JUU2JTg4JUI3JUU2JUI0JTlFJUU1JUFGJTlGJTNDYnIlMjBjbGFzcyUzRCUyMnZjX2hpZGRlbi14cyUyMHZjX2hpZGRlbi1zbSUyMiUzRSUwQQ==" heading_tag="h2" header_typography="%7B%22font_size%22%3A%222.5rem%22%2C%22font_size_mobile%22%3A%221.8rem%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D" title_typo="{``font_size``:``3.65vw``,``font_size_tablet``:````,``font_size_mobile``:``1.8rem``,``line_height``:````,``line_height_tablet``:``1.2em``,``line_height_mobile``:``1.2em``,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:``rgba(255,255,255,0.9)``,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"][/vc_column][/vc_row][vc_row side_background_title_typo="null" el_id="user"][vc_column width="1/4" css=".vc_custom_1754074313811{border-radius: 20px !important;}"][vc_empty_space height="6vh"][ohio_heading module_type_layout="on_left" heading_type="h4" subtitle_type_layout="without_subtitle" title="JUU1JUJEJTkzJUU1JTg5JThEJUU1JTkzJTgxJUU3JTg5JThDJUU3JTlBJTg0JUU5JTk3JUFFJUU5JUEyJTk4" heading_tag="h4" header_typography="%7B%22weight%22:%22inherit%22,%22style%22:%22inherit%22,%22use_custom_font%22:false%7D" title_typo="{``font_size``:``1.5rem``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:``2rem``,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"][vc_empty_space height="3vh"][ohio_text text_typo="null"]品牌工具箱使用不规范。

字体视觉感受和设计趋势不符,二级字体没有小写缺乏实用性。

设计缺乏记忆点和吸引力。

颜色有高端感,但配色使用上没有规范化

没有品牌性格和明确的定位[/ohio_text][vc_empty_space height=“4vh” el_class=“clb__section_spacer”][/vc_column][vc_column width=“3/4” css=“.vc_custom_1753468131539{padding-left: 6vh !important;}”][vc_empty_space height=“11hv”][ohio_carousel loop=“0” item_desktop=“1.5” content_styles=“.vc_custom_1753468122154{border-radius: 20px !important;}”][ohio_carousel_inner title=“Section 1” tab_id=“1753270714008-d5f99c24-77d3”][vc_single_image image=“232078” img_size=“full” css=“.vc_custom_1754157932092{border-radius: 15px !important;}”][/ohio_carousel_inner][ohio_carousel_inner title=“Section 2” tab_id=“1753270714016-32cc5284-6332”][vc_single_image image=“232081” img_size=“full” css=“.vc_custom_1754158002097{border-radius: 15px !important;}”][/ohio_carousel_inner][ohio_carousel_inner title=“Section 3” tab_id=“1753270714034-fa9c4243-769f”][vc_single_image image=“232080” img_size=“full” css=“.vc_custom_1754157957100{border-radius: 15px !important;}”][/ohio_carousel_inner][ohio_carousel_inner title=“Section4” tab_id=“1753274592172-e4b44b05-09c9”][vc_single_image image=“232079” img_size=“full” css=“.vc_custom_1754157987627{border-radius: 15px !important;}”][/ohio_carousel_inner][ohio_carousel_inner title=“Section5” tab_id=“1753274726101-16239be2-0d68”][vc_single_image image=“232078” img_size=“full” css=“.vc_custom_1754158029076{border-radius: 15px !important;}”][/ohio_carousel_inner][/ohio_carousel][vc_empty_space height=“8vh” el_class=“clb__section_spacer”][/vc_column][/vc_row][vc_row full_width=“stretch_row” css=“.vc_custom_1649058905399{background-color: #110F14 !important;}” side_background_title_typo=“null” el_class=“clb__dark_section”][vc_column][vc_empty_space height=“11vh” el_class=“clb__section_spacer”][vc_separator color=“custom” css=“.vc_custom_1649057227890{margin-top: 0px !important;margin-bottom: 40px !important;}” accent_color=“rgba(96,96,107,0.65)”][ohio_heading module_type_layout=“on_left” heading_type=“h6” subtitle_type_layout=“without_subtitle” 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title_typo=“{font_size:1.5rem,font_size_tablet:,``font_size_mobile``:,line_height:2rem,line_height_tablet:,``line_height_mobile``:,letter_spacing:,``letter_spacing_tablet``:,letter_spacing_mobile:,``color``:,weight:inherit,style:inherit,transform:inherit,decoration:inherit,use_custom_font:false}”][vc_empty_space height=“4vh”][ohio_button layout=“link” shape_position=“right” icon_use=“1” icon_position=“right” button_type_layout=“link” button_position=“right” button_use_icon=“1” button_title=“url:%23|title:%E6%9F%A5%E7%9C%8BFigma|target:_blank” button_title_typography=“%7B%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D” link=“url:https%3A%2F%2Fwww.figma.com%2Fdesign%2FMyo10woINQL6WsHSnujUN7%2FNadula-%25E8%25B0%2583%25E7%25A0%2594—Copy-%3Fnode-id%3D0-1%26t%3DllahRxpWwSZbTKIX-1|title:%E6%9F%A5%E7%9C%8B%E5%85%A8%E9%83%A8|target:_blank” 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title_typo=“{font_size:0.85em,font_size_tablet:,``font_size_mobile``:,line_height:,``line_height_tablet``:,line_height_mobile:,``letter_spacing``:``0px``,``letter_spacing_tablet``:,letter_spacing_mobile:,``color``:,weight:400,style:uppercase,use_custom_font:false}”][/vc_column_inner][/vc_row_inner][vc_empty_space height=“6vh” el_class=“clb__section_spacer”][/vc_column][/vc_row][vc_row side_background_title_typo=“null” el_id=“visual”][vc_column width=“1/4” css=“.vc_custom_1754074313811{border-radius: 20px !important;}”][vc_empty_space height=“6vh”][ohio_heading module_type_layout=“on_left” heading_type=“h4” subtitle_type_layout=“without_subtitle” title=“JUU1JTkzJTgxJUU3JTg5JThDJUU1JThEJUIwJUU4JUIxJUEx” heading_tag=“h4” header_typography=“%7B%22weight%22:%22inherit%22,%22style%22:%22inherit%22,%22use_custom_font%22:false%7D” title_typo=“{font_size:1.5rem,font_size_tablet:,``font_size_mobile``:,line_height:2rem,line_height_tablet:,``line_height_mobile``:,letter_spacing:,``letter_spacing_tablet``:,letter_spacing_mobile:,``color``:,weight:inherit,style:inherit,transform:inherit,decoration:inherit,use_custom_font:false}”][vc_empty_space height=“3vh”][ohio_text text_typo=“null”]我们回收了341份回复,描述了她们对NADULA的描述,

最多的是 优美的身体曲线夕阳下的沙滩华丽的礼服

NADULA的词义, Nature / Durable / Luxury几乎相近。[/ohio_text][vc_empty_space height=“4vh” el_class=“clb__section_spacer”][ohio_button layout=“link” shape_position=“left” icon_use=“1” icon_position=“right” button_type_layout=“link” button_position=“right” button_use_icon=“1” button_title=“url:%23|title:%E6%9F%A5%E7%9C%8BFigma|target:_blank” button_title_typography=“%7B%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D” link=“url:https%3A%2F%2Fwww.figma.com%2Fdesign%2FZSXBonZ8zcpdys3wsJ8GYP%2FNadula-%25E5%2593%2581%25E7%2589%258C%25E6%258E%25A2%25E7%25B4%25A2—Copy-%3Fnode-id%3D723-66%26t%3DGocp0OZWXJT3meII-1|title:%E5%93%81%E7%89%8C%E6%8E%A2%E7%B4%A2|target:_blank” title_typo=“{font_size:,``font_size_tablet``:,font_size_mobile:,``line_height``:,line_height_tablet:,``line_height_mobile``:,letter_spacing:,``letter_spacing_tablet``:,letter_spacing_mobile:,``color``:,weight:inherit,style:inherit,use_custom_font:false}” 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height=“8vh”][ohio_text text_typo=“null”]品牌就像一个你的朋友,对Ta的感受,应该是丰富而又立体的。

看起来怎样,听起来怎样,气味如何,触摸感觉是怎样的,他会用什么语气和你聊天?

NADULA是一个浪漫的女性,自由而又灵动。[/ohio_text][/vc_column_inner][vc_column_inner width=“3/5”][vc_empty_space height=“10px”][vc_single_image image=“232055” img_size=“full” css=""][/vc_column_inner][/vc_row_inner][vc_empty_space height=“11vh” el_class=“clb__section_spacer”][vc_separator color=“custom” css=“.vc_custom_1649057227890{margin-top: 0px !important;margin-bottom: 40px !important;}” accent_color=“rgba(96,96,107,0.65)”][vc_row_inner][vc_column_inner width=“1/3”][vc_empty_space height=“10px”][ohio_heading module_type_layout=“on_left” heading_type=“h2” subtitle_type_layout=“without_subtitle” title=“JUU4JUE3JTg2JUU4JUE3JTg5JUU2JTk1JTg1JUU0JUJBJThCJTNDYnIlMjBjbGFzcyUzRCUyMnZjX2hpZGRlbi14cyUyMHZjX2hpZGRlbi1zbSUyMiUzRSUwQQ==” heading_tag=“h2” header_typography=“%7B%22font_size%22%3A%223.65vw%22%2C%22font_size_mobile%22%3A%222.25rem%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D” 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Tips: 以下内容为figma嵌入,请等待加载,然后鼠标移入可滚动查看。

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