[vc_row full_width="stretch_row" css=".vc_custom_1754080192137{background: #000000 url(https://co-ux-colin2020.oss-cn-shenzhen.aliyuncs.com/daily-img/OPPO-storeapp-00.webp?id=232034) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}" side_background_title_typo="null" el_class="clb__dark_section" title_typo="null"][vc_column][vc_empty_space height="30vh"][ohio_heading module_type_layout="on_middle" heading_type="h2" subtitle_type_layout="without_subtitle" title="T1BQTyUyMFNUT1JFJTIwJUU4JUFFJUJFJUU4JUFFJUEx" heading_tag="h2" header_typography="%7B%22font_size%22%3A%223.5vw%22%2C%22font_size_mobile%22%3A%222.5rem%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D" heading_color="#ffffff" title_typo="{``font_size``:``3.5vw``,``font_size_tablet``:````,``font_size_mobile``:``2.5rem``,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:``#ffffff``,``weight``:``inherit``,``style``:``inherit``,``use_custom_font``:false}"][vc_empty_space height="30vh"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1649058905399{background-color: #110F14 !important;}" side_background_title_typo="null" el_class="clb__dark_section"][vc_column][vc_empty_space height="11vh"][vc_row_inner][vc_column_inner width="1/2"][ohio_text text_typo="{``font_size``:````,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:``1.6em``,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:``rgba(255,255,255,0.85)``,``weight``:``inherit``,``style``:``inherit``,``use_custom_font``:false}" content_styles=".vc_custom_1754074291817{padding-top: 6vh !important;padding-right: 11vh !important;}"]OPPO同时在线的设备有近3亿，但一直没有官方自营的商城APP，缺乏明显的销售渠道。为了实现这个目标，计划在3个月内在印度与印尼上线海外商城，并实现预装。
因此该方案大量并行，包括调研、交互设计、视觉设计，CMS页面内容管理系统等。整个电商系统完全基于ONEPLUS的自研系统进行修改。[/ohio_text][vc_empty_space height="2vh" el_class="vc_hidden-lg vc_hidden-md"][ohio_text text_typo="{``font_size``:``2.5rem``,``font_size_tablet``:``2rem``,``font_size_mobile``:``1.8rem``,``line_height``:``1.8em``,``line_height_tablet``:``1.8em``,``line_height_mobile``:``1.8em``,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:``#ffffff``,``weight``:``600``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}" content_styles=".vc_custom_1754079902899{margin-top: 6vh !important;margin-right: 10vh !important;}"]
01
UX设计
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03
UI设计稿
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[/ohio_text][/vc_column_inner][vc_column_inner width="1/2"][vc_raw_html css=""]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[/vc_raw_html][/vc_column_inner][/vc_row_inner][vc_empty_space height="11vh"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1649058905399{background-color: #110F14 !important;}" side_background_title_typo="null" el_class="clb__dark_section"][vc_column][vc_empty_space height="11vh" el_class="clb__section_spacer"][vc_separator color="custom" css=".vc_custom_1649057227890{margin-top: 0px !important;margin-bottom: 40px !important;}" accent_color="rgba(96,96,107,0.65)"][ohio_heading module_type_layout="on_left" heading_type="h6" subtitle_type_layout="without_subtitle" title="JUUyJUFDJUE0JTIwJTIwVVglMjBEZXNpZ24=" heading_tag="h4" header_typography="%7B%22weight%22:%22inherit%22,%22style%22:%22inherit%22,%22use_custom_font%22:false%7D" title_typo="{``font_size``:``0.85em``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:``0px``,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``400``,``style``:``uppercase``,``use_custom_font``:false}"][ohio_heading module_type_layout="on_left" heading_type="h2" subtitle_type_layout="without_subtitle" title="VVglRTglQUUlQkUlRTglQUUlQTElM0NiciUyMGNsYXNzJTNEJTIydmNfaGlkZGVuLXhzJTIwdmNfaGlkZGVuLXNtJTIyJTNFJTBB" heading_tag="h2" header_typography="%7B%22font_size%22%3A%222.5rem%22%2C%22font_size_mobile%22%3A%221.8rem%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D" title_typo="{``font_size``:``3.65vw``,``font_size_tablet``:````,``font_size_mobile``:``1.8rem``,``line_height``:````,``line_height_tablet``:``1.2em``,``line_height_mobile``:``1.2em``,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:``rgba(255,255,255,0.9)``,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"][vc_empty_space height="4vh"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row side_background_title_typo="null" el_id="ux"][vc_column width="1/4" css=".vc_custom_1754074313811{border-radius: 20px !important;}"][vc_empty_space height="6vh"][ohio_heading module_type_layout="on_left" heading_type="h4" subtitle_type_layout="without_subtitle" title="JUU3JTk0JUE4JUU2JTg4JUI3JUU3JUEwJTk0JUU3JUE5JUI2" heading_tag="h4" header_typography="%7B%22weight%22:%22inherit%22,%22style%22:%22inherit%22,%22use_custom_font%22:false%7D" title_typo="{``font_size``:``1.5rem``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:``2rem``,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"][vc_empty_space height="3vh"][ohio_text text_typo="null"]我们使用了案头研究+问券调研+用户访谈结合的方式。分析出当前目标市场的购买OPPO手机的经历、分析出标准的用户画像等等。[/ohio_text][vc_empty_space height="4vh" el_class="clb__section_spacer"][/vc_column][vc_column width="3/4" css=".vc_custom_1753468131539{padding-left: 6vh !important;}"][vc_empty_space height="11hv"][ohio_carousel loop="0" item_desktop="1.5" content_styles=".vc_custom_1753468122154{border-radius: 20px !important;}"][ohio_carousel_inner title="Section 1" tab_id="1753270714008-d5f99c24-77d3"][vc_single_image image="232027" img_size="full" css=".vc_custom_1754073148123{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section 2" tab_id="1753270714016-32cc5284-6332"][vc_single_image image="232028" img_size="full" css=".vc_custom_1754073162545{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section 3" tab_id="1753270714034-fa9c4243-769f"][vc_single_image image="232026" img_size="full" css=".vc_custom_1754073190692{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section4" tab_id="1753274592172-e4b44b05-09c9"][vc_single_image image="232025" img_size="full" css=".vc_custom_1754073214313{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section5" tab_id="1753274726101-16239be2-0d68"][vc_single_image image="232024" img_size="full" css=".vc_custom_1754073257915{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section6" tab_id="1754073261113-f5954751-4962"][vc_single_image image="232023" img_size="full" css=".vc_custom_1754073284708{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section7" tab_id="1754073293741-086702de-e62a"][vc_single_image image="232022" img_size="full" css=".vc_custom_1754073312387{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section8" tab_id="1754073292503-ae1fec0b-6302"][vc_single_image image="232021" img_size="full" css=".vc_custom_1754073343224{border-radius: 15px !important;}"][/ohio_carousel_inner][/ohio_carousel][vc_empty_space height="8vh" el_class="clb__section_spacer"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1649058905399{background-color: #110F14 !important;}" side_background_title_typo="null" el_class="clb__dark_section"][vc_column][vc_empty_space height="11vh" el_class="clb__section_spacer"][vc_separator color="custom" css=".vc_custom_1649057227890{margin-top: 0px !important;margin-bottom: 40px !important;}" accent_color="rgba(96,96,107,0.65)"][ohio_heading module_type_layout="on_left" heading_type="h6" subtitle_type_layout="without_subtitle" title="JUUyJUFDJUE0JTIwJTIwVVglMjBERVNJR04=" heading_tag="h4" header_typography="%7B%22weight%22:%22inherit%22,%22style%22:%22inherit%22,%22use_custom_font%22:false%7D" title_typo="{``font_size``:``0.85em``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:``0px``,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``400``,``style``:``uppercase``,``use_custom_font``:false}"][ohio_heading module_type_layout="on_left" heading_type="h4" subtitle_type_layout="without_subtitle" title="JUU0JUJBJUE0JUU0JUJBJTkyJUU4JUFFJUJFJUU4JUFFJUExJUU3JUE4JUJG" heading_tag="h4" header_typography="%7B%22weight%22:%22inherit%22,%22style%22:%22inherit%22,%22use_custom_font%22:false%7D" title_typo="{``font_size``:``1.5rem``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:``2rem``,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"][vc_empty_space height="4vh"][ohio_button layout="link" shape_position="left" icon_use="1" icon_position="right" button_type_layout="link" button_position="right" button_use_icon="1" button_title="url:%23|title:%E6%9F%A5%E7%9C%8BFigma|target:_blank" button_title_typography="%7B%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D" link="url:https%3A%2F%2Fwww.figma.com%2Fdesign%2FWBiCGkdLV8D6UiCAKT5s2B%2FSAMOSA%25E4%25BA%25A4%25E4%25BA%2592%25E7%2594%25A8%25E7%25A0%2594-Final%3Fnode-id%3D505-12753%26t%3DFohu2GVuZ5GiMLqW-1|title:%E6%9F%A5%E7%9C%8B%E5%85%A8%E9%83%A8|target:_blank" title_typo="{``font_size``:````,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``use_custom_font``:false}" title_typo_hover="null"][vc_empty_space height="4vh"][ohio_gallery gallery_grid="default" alignment="left" show_title="0" masonry_grid="0" gap="24" columns="1-1-1" content_images="232030,232029,232031" gallery_title_typo="null" gallery_caption_typo="null" content_styles=".vc_custom_1754075034771{margin-left: 20vh !important;padding-bottom: 6vh !important;}"][vc_empty_space height="4vh"][ohio_text text_typo="null"]
Tips: 向右拖动查看更多
[/ohio_text][ohio_carousel gap_size="0" loop="0" item_desktop="1.5"][ohio_carousel_inner title="Section 1" tab_id="1754073727576-53cf7c9b-0adf"][vc_single_image image="232020" img_size="full" css=".vc_custom_1754073801665{border-radius: 0px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section 2" tab_id="1754073727603-34e4b4a3-1427"][vc_single_image image="232019" img_size="full" css=".vc_custom_1754073815602{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section 3" tab_id="1754073727635-72ca79d2-c35d"][vc_single_image image="232018" img_size="full" css=".vc_custom_1754073830516{border-radius: 15px !important;}"][/ohio_carousel_inner][/ohio_carousel][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row side_background_title_typo="null" el_id="visual"][vc_column][vc_empty_space height="11vh" el_class="clb__section_spacer"][vc_separator color="custom" css=".vc_custom_1649057227890{margin-top: 0px !important;margin-bottom: 40px !important;}" accent_color="rgba(96,96,107,0.65)"][vc_row_inner][vc_column_inner width="1/3"][ohio_heading module_type_layout="on_left" heading_type="h2" subtitle_type_layout="without_subtitle" title="JUU4JUE3JTg2JUU4JUE3JTg5JUU4JUFFJUJFJUU4JUFFJUExJTNDYnIlMjBjbGFzcyUzRCUyMnZjX2hpZGRlbi14cyUyMHZjX2hpZGRlbi1zbSUyMiUzRSUwQQ==" heading_tag="h2" header_typography="%7B%22font_size%22%3A%223.65vw%22%2C%22font_size_mobile%22%3A%222.25rem%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D" title_typo="{``font_size``:``3.65vw``,``font_size_tablet``:````,``font_size_mobile``:``2.25rem``,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``use_custom_font``:false}"][vc_empty_space height="10px"][/vc_column_inner][vc_column_inner width="2/3"][ohio_heading module_type_layout="on_right" heading_type="h6" subtitle_type_layout="without_subtitle" title="JUUyJUFDJUE0JTIwVUklMjBEZXNpZ24lMjBhbmQlMjBDb21wb25lbnRz" heading_tag="h4" header_typography="%7B%22weight%22:%22inherit%22,%22style%22:%22inherit%22,%22use_custom_font%22:false%7D" title_typo="{``font_size``:``0.85em``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:``0px``,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``400``,``style``:``uppercase``,``use_custom_font``:false}"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/2"][ohio_heading module_type_layout="on_left" heading_type="h2" subtitle_type_layout="without_subtitle" title="JUU1JTkzJTgxJUU3JTg5JThDJUU1JThEJUIwJUU4JUIxJUExJTNDYnIlMjBjbGFzcyUzRCUyMnZjX2hpZGRlbi14cyUyMHZjX2hpZGRlbi1zbSUyMiUzRSUwQQ==" heading_tag="h2" header_typography="%7B%22font_size%22%3A%223.65vw%22%2C%22font_size_mobile%22%3A%222.25rem%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D" title_typo="{``font_size``:``1.65vw``,``font_size_tablet``:````,``font_size_mobile``:``2.25rem``,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"][ohio_text text_typo="null"]印度和印尼用户对OPPO这一企业有着创新、先进、智能的印象;而OPPO给海外用户传递出的视觉印象,有着精炼、干
净的特点。
在整体品牌风格上,OPPO给海外用户留下了优雅、高级感、吸引人的印象。
作为智能产品制造厂商,OPPO的产品给海外用户提供了生活上的陪伴感和可信赖感,这也与OPPO以用户为中心
的使命不谋而合。[/ohio_text][ohio_button layout="link" shape_position="left" icon_use="1" icon_position="right" button_type_layout="link" button_position="right" button_use_icon="1" button_title="url:%23|title:%E6%9F%A5%E7%9C%8BFigma|target:_blank" button_title_typography="%7B%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D" link="url:https%3A%2F%2Fwww.figma.com%2Fdesign%2F3fgif1juXfr95rkGnkOqPK%2FSAMOSA-%25E8%25A7%2586%25E8%25A7%2589%25E8%25AE%25BE%25E8%25AE%25A1%25E6%258E%25A2%25E7%25B4%25A2%3Fnode-id%3D0-1%26t%3Dyg1bkxQn60rWUOtw-1|title:%E6%9F%A5%E7%9C%8B%E8%AE%BE%E8%AE%A1%E5%86%B2%E5%88%BA|target:_blank" title_typo="{``font_size``:````,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``use_custom_font``:false}" 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