SuperMonkey的用户体验设计

[vc_row full_width=“stretch_row” bg_type=“video” video_url=“https://co-ux-colin2020.oss-cn-shenzhen.aliyuncs.com/work-gallery/videos/7pro-first.mp4” video_poster=“id^5096|url^https://co-cn-wpjam.oss-cn-shenzhen.aliyuncs.com/img/OnePlus7Pro-kv-static-2.jpg|caption^null|alt^null|title^OnePlus7Pro-kv-static-2|description^null” viewport_vdo=“viewport_play” css=“.vc_custom_1754911299048{background: #000000 url(https://co-ux-colin2020.oss-cn-shenzhen.aliyuncs.com/daily-img/home-spmk-cover.webp?id=232592) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” side_background_title_typo=“null” el_class=“clb__dark_section” title_typo=“null”][vc_column][vc_empty_space height=“30vh”][ohio_heading module_type_layout=“on_middle” heading_type=“h2” subtitle_type_layout=“without_subtitle” title=“U3VwZXJNb25rZXklRTclOUElODQlRTclOTQlQTglRTYlODglQjclRTQlQkQlOTMlRTklQUElOEMlRTglQUUlQkUlRTglQUUlQTE=” heading_tag=“h2” header_typography=“%7B%22font_size%22%3A%223.5vw%22%2C%22font_size_mobile%22%3A%222.5rem%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D” heading_color=“#ffffff” title_typo=“{font_size:3.5vw,font_size_tablet:,``font_size_mobile``:``2.5rem``,``line_height``:,line_height_tablet:,``line_height_mobile``:,letter_spacing:,``letter_spacing_tablet``:,letter_spacing_mobile:,``color``:``#ffffff``,``weight``:``inherit``,``style``:``inherit``,``use_custom_font``:false}"][vc_empty_space height="30vh"][/vc_column][/vc_row][vc_row side_background_title_typo="null"][vc_column][vc_empty_space height="11vh"][vc_separator color="custom" css=".vc_custom_1649057227890{margin-top: 0px !important;margin-bottom: 20px !important;}" accent_color="rgba(96,96,107,0.65)"][vc_empty_space height="11vh"][vc_row_inner][vc_column_inner width="1/2"][vc_empty_space height="20vh"][vc_single_image image="231577" img_size="full" alignment="right" css=".vc_custom_1753116656367{margin-bottom: 0px !important;}"][/vc_column_inner][vc_column_inner width="1/2"][ohio_text text_typo="{``font_size``:``1.65vw``,``font_size_tablet``:``1.2rem``,``font_size_mobile``:``1.1rem``,``line_height``:``1.6em``,``line_height_tablet``:``1.6em``,``line_height_mobile``:``1.6em``,``letter_spacing``:``0px``,``letter_spacing_tablet``:``0px``,``letter_spacing_mobile``:``0px``,``color``:,weight:500,style:inherit,transform:inherit,decoration:inherit,use_custom_font:false}“]01 用户旅程的共识与洞察 ↗

02 新一代设计语言 ↗

03 教练研究，培养指导体系 ↗

04 以用户为中心的迭代 ↗[/ohio_text][vc_empty_space height=“8vh”][ohio_text text_typo=“null”]作为 SUPERMONKEY 的用户体验负责人，优化体验需秉持清晰思路稳步推进。

首先，以用户旅程为核心纽带：通过完整梳理用户从接触到体验的全流程，让各部门在具象化的场景中达成共识，锚定共同攻坚的方向。更重要的是，借助可视化的呈现方式，以用户的真实视角为镜，清晰照见体验中的阻滞与不畅，精准捕捉亟待改善的痛点，为击破业务短板注入明确的行动指引，让每一步优化都扎根于用户的真实需求。

其次，搭建以用户为中心的反馈体系，驱动小程序实现双周迭代，在持续改进中精进体验；同时联动各部门协同发力，全面优化全流程体验细节。

再者，重新审视设计语言内核，探索更贴合用户需求的下一代设计表达，让体验更具温度与质感。

最后，聚焦团课体系的核心资产 —— 教练团队。历经数月深度调研，已完成《教练选育用手册》的编制，为教练团队的专业成长与价值释放提供体系化支撑。[/ohio_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row side_background_title_typo=“null” el_id=“user-journey-section”][vc_column][vc_empty_space height=“11vh” el_class=“clb__section_spacer”][vc_separator color=“custom” css=“.vc_custom_1649057227890{margin-top: 0px !important;margin-bottom: 20px !important;}” accent_color=“rgba(96,96,107,0.65)”][vc_row_inner][vc_column_inner width=“3/4”][ohio_heading module_type_layout=“on_left” heading_type=“h2” subtitle_type_layout=“without_subtitle” title=“JUU3JTk0JUE4JUU2JTg4JUI3JUU2JTk3JTg1JUU3JUE4JThCJUU3JTlBJTg0JUU1JTg1JUIxJUU4JUFGJTg2JUU0JUI4JThFJUU2JUI0JTlFJUU1JUFGJTlG” heading_tag=“h2” header_typography=“%7B%22font_size%22%3A%221.65vw%22%2C%22font_size_mobile%22%3A%221.8rem%22%2C%22line_height%22%3A%22200%25%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D” title_typo=“{font_size:2.65vw,font_size_tablet:,``font_size_mobile``:``1.8rem``,``line_height``:``200%``,``line_height_tablet``:``200%``,``line_height_mobile``:``200%``,``letter_spacing``:,letter_spacing_tablet:,``letter_spacing_mobile``:,color:,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"][vc_empty_space height="0vh" el_class="clb__section_spacer"][/vc_column_inner][vc_column_inner width="1/4"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="2/3"][ohio_text text_typo="null"]在用户旅程梳理的价值中，除了能凝聚团队共识、锚定需要共同攻坚的核心问题，更关键的是通过可视化策略，让我们真正站在用户视角穿透体验链路 —— 精准定位那些让用户感到困扰的 "体验痛点"，最终为业务短板找到明确的优化方向与解决路径。[/ohio_text][/vc_column_inner][vc_column_inner width="1/3"][ohio_button layout="link" shape_position="right" icon_use="1" icon_position="right" button_type_layout="link" button_position="right" button_use_icon="1" button_title="url:%23|title:%E6%9F%A5%E7%9C%8BFigma|target:_blank" 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title_typo="{``font_size``:``1.65vw``,``font_size_tablet``:``2rem``,``font_size_mobile``:``1.5rem``,``line_height``:``200%``,``line_height_tablet``:``200%``,``line_height_mobile``:``200%``,``letter_spacing``:,letter_spacing_tablet:,``letter_spacing_mobile``:,color:#ffffff,weight:inherit,style:inherit,transform:inherit,decoration:inherit,use_custom_font:false}”][vc_empty_space height=“2vh”][ohio_text text_typo=“{font_size:1rem,line_height:1.6em,color:#cccccc,weight:inherit,style:inherit,use_custom_font:false}“]针对主要4个体验糟糕点和用户流失点，均做了正对性的改版和建议。尤其是下个模块讲述的新用户体验升级计划，做了非常系统的安排和讲述。[/ohio_text][vc_empty_space height=“4vh”][vc_single_image image=“231579” img_size=“full” css=“.vc_custom_1753119313495{margin-bottom: 0px !important;border-radius: 10px !important;}”][/vc_column_inner][vc_column_inner width=“3/5”][vc_single_image image=“231584” img_size=“full” alignment=“center” css=“.vc_custom_1753120080658{margin-bottom: 2rem !important;border-radius: 15px 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text_typo=“null”]从用户期望，到解决方案，再到每个支撑部门的行动都很明确。通过系统性的分析和改进，我们针对新用户体验的关键痛点制定了完整的解决方案。[/ohio_text][/vc_column_inner][vc_column_inner width=“1/4”][vc_empty_space height=“3vh” el_class=“vc_hidden-lg vc_hidden-md”][ohio_text text_typo=“null”]每个环节都有明确的责任部门和具体的执行方案，确保用户在整个服务流程中获得最佳体验。[/ohio_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=“8vh” el_class=“clb__spacer”][/vc_column][/vc_row][vc_row side_background_title_typo=“null”][vc_column][ohio_carousel offset_items=“1” gap_items=“0” loop=“0” item_desktop=“2.5” item_tablet=“3” item_mobile=“2” nav_color=“#ffffff” pagination_color=“#ffffff” css=“.vc_custom_1753125100001{background-color: #f8f6f9 !important;border-radius: 25px !important;}” el_class=“clb__wide_image_slider” content_styles=“.vc_custom_1753543178355{border-radius: 15px !important;}”][ohio_carousel_inner title=“NEW USER1” tab_id=“1753125100001-user-experience”][vc_single_image image=“231774” img_size=“full” css=“.vc_custom_1753542739017{margin-bottom: 0px !important;}” 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height=“11vh” el_class=“clb__spacer”][vc_row_inner][vc_column_inner width=“1/2”][ohio_text text_typo=“null”]基于数千份用户印象调研数据显示，“好酷”是用户对超级猩猩最深刻的核心印象标签。[/ohio_text][vc_empty_space height=“2vh”][ohio_text text_typo=“null”]因此，我们需在用户高频接触的平面广告场景中，进一步强化这一核心认知，深化品牌记忆点。[/ohio_text][vc_empty_space height=“4vh”][ohio_text text_typo=“null”]通过系统性的品牌语言梳理，我们将”好酷”这一核心概念与其他品牌特质有机结合，形成完整的品牌印象体系。[/ohio_text][/vc_column_inner][vc_column_inner width=“1/2”][vc_single_image image=“231593” img_size=“full” alignment=“center” css=“.vc_custom_1753125679618{margin-bottom: 0px !important;}”][/vc_column_inner][/vc_row_inner][vc_empty_space height=“11vh” el_class=“clb__section_spacer”][/vc_column][/vc_row][vc_row side_background_title_typo=“null”][vc_column][vc_separator color=“custom” css=“.vc_custom_1753130000001{margin-top: 0px !important;margin-bottom: 20px !important;}” accent_color=“rgba(96,96,107,0.65)”][vc_row_inner][vc_column_inner width=“1/2”][ohio_heading module_type_layout=“on_left” heading_type=“h6” 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教练是超级猩猩的核心资产，优质教练能直接带动营收增长。在完成教练等级体系设定后，我们更需深入探索：究竟是什么造就了优秀教练？

他们具备哪些核心特质——哪些是先天禀赋，哪些可通过培养获得？当特质达到何种指标时，才能奠定成为好教练的基础？唯有明确这些，才能精准给予资源倾斜与针对性指导，加速其成长为顶尖教练。

因此，我们需要开展全面的教练洞察研究，系统剖析其核心特质与成长潜力，最终构建覆盖教练选拔、培养、使用的指导体系。

[/ohio_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="1vh" el_class="clb__section_spacer"][/vc_column][/vc_row][vc_row side_background_title_typo="null"][vc_column][vc_separator color="custom" css=".vc_custom_1753210000001{margin-top: 0px !important;margin-bottom: 40px !important;}" accent_color="rgba(96,96,107,0.65)"][vc_row_inner content_placement="middle"][vc_column_inner width="2/3"][ohio_text text_typo="{``font_size``:``1.1em``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``500``,``style``:``inherit``,``use_custom_font``:false}"]研究方案截图[/ohio_text][/vc_column_inner][vc_column_inner width="1/3"][ohio_button layout="link" shape_position="right" icon_use="1" icon_position="right" button_type_layout="link" button_position="right" button_use_icon="1" button_title="url:%23|title:%E6%9F%A5%E7%9C%8BFigma|target:_blank" button_title_typography="%7B%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D" link="url:https%3A%2F%2Fx021tmj2kc.feishu.cn%2Fwiki%2FwikcnwBvjIWwMpWm1N0YRaQ2iPf%3Ffrom%3Dfrom_copylink|title:%E6%9F%A5%E7%9C%8B%E6%96%87%E6%A1%A3|target:_blank" title_typo="{``font_size``:````,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``use_custom_font``:false}" title_typo_hover="null"][/vc_column_inner][/vc_row_inner][vc_empty_space height="4vh"][vc_row_inner][vc_column_inner width="1/5"][vc_single_image image="231609" img_size="full" css=".vc_custom_1753188032399{margin-bottom: 2rem !important;border-radius: 15px !important;}"][/vc_column_inner][vc_column_inner width="4/5"][vc_single_image image="231607" img_size="full" css=".vc_custom_1753188046747{margin-bottom: 2rem !important;border-radius: 15px !important;}"][/vc_column_inner][/vc_row_inner][vc_empty_space height="8vh" el_class="clb__spacer"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row side_background_title_typo="null"][vc_column][vc_separator color="custom" css=".vc_custom_1753220000001{margin-top: 0px !important;margin-bottom: 40px !important;}" accent_color="rgba(96,96,107,0.65)"][vc_row_inner][vc_column_inner width="2/3"][ohio_heading module_type_layout="on_left" subtitle_type_layout="without_subtitle" title="JUU1JTlGJUJBJUU3JTlGJUIzJUU3JTk0JUE4JUU2JTg4JUI3JUU2JThGJTkwJUU1JThEJTg3JUU2JTg5JThCJUU1JTg2JThD" heading_tag="h3" header_typography="%7B%22font_size%22%3A%222.2em%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D" title_typo="{``font_size``:``2.2em``,``font_size_tablet``:````,``font_size_mobile``:``1.8rem``,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``use_custom_font``:false}"][/vc_column_inner][vc_column_inner width="1/3"][ohio_button layout="link" shape_position="right" icon_use="1" icon_position="right" button_type_layout="link" button_position="right" button_use_icon="1" button_title="url:%23|title:%E6%9F%A5%E7%9C%8BFigma|target:_blank" button_title_typography="%7B%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D" link="url:https%3A%2F%2Fx021tmj2kc.feishu.cn%2Fwiki%2FwikcnvNCLkERmUHMzTBS6TwkYwf%3Ffrom%3Dfrom_copylink|title:%E6%9F%A5%E7%9C%8B%E6%96%87%E6%A1%A3|target:_blank" title_typo="{``font_size``:````,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``use_custom_font``:false}" title_typo_hover="null"][vc_empty_space height="8vh" el_class="vc_hidden-lg vc_hidden-md"][/vc_column_inner][/vc_row_inner][vc_empty_space height="11vh" el_class="clb__section_spacer"][/vc_column][/vc_row][vc_row][vc_column width="1/4"][vc_column_text][/vc_column_text][vc_single_image image="231608" img_size="full" css=""][ohio_text text_typo="null"]基石用户指的是某名教练的稳定学员群体，即在固定周期内持续选择同一教练课程的用户。这一指标不仅能直观衡量教练的受欢迎程度与教学粘性，更能引导教练聚焦用户需求本身 —— 通过深耕服务质量提升用户体验，最终为超级猩猩带来可持续的营收增长。

基于这一核心逻辑，我们访谈了数十位优秀教练，提炼总结出实战性的提升手册，为教练的自我成长与能力升级提供帮助。[/ohio_text][/vc_column][vc_column width=“3/4”][ohio_carousel item_desktop=“2” position_nav_buttons=“inset” nav_color=“#ffffff” pagination_color=“#ffffff”][ohio_carousel_inner title=“手册第1页” tab_id=“1753220200001-page1”][vc_single_image image=“231610” img_size=“full” css=“.vc_custom_1753188169613{border-radius: 15px !important;}”][/ohio_carousel_inner][ohio_carousel_inner title=“手册第2页” tab_id=“1753220200002-page2”][vc_single_image image=“231611” img_size=“full” css=“.vc_custom_1753188182769{border-radius: 15px !important;}”][/ohio_carousel_inner][ohio_carousel_inner title=“手册第3页” tab_id=“1753220200003-page3”][vc_single_image image=“231626” img_size=“full” css=“.vc_custom_1753188322161{border-radius: 15px !important;}”][/ohio_carousel_inner][/ohio_carousel][/vc_column][/vc_row][vc_row side_background_title_typo=“null”][vc_column][vc_empty_space height=“11vh”][vc_separator color=“custom” css=“.vc_custom_1753220000001{margin-top: 0px !important;margin-bottom: 40px !important;}” accent_color=“rgba(96,96,107,0.65)”][vc_row_inner][vc_column_inner width=“2/3”][ohio_heading module_type_layout=“on_left” subtitle_type_layout=“without_subtitle” title=“JUU2JTk1JTk5JUU3JUJCJTgzJUU5JTgwJTg5JUU4JTgyJUIyJUU3JTk0JUE4JTIwUGxheWJvb2slMjAxLjA=” heading_tag=“h3” header_typography=“%7B%22font_size%22%3A%222.2em%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D” title_typo=“{font_size:2.2em,font_size_tablet:,``font_size_mobile``:``1.8rem``,``line_height``:,line_height_tablet:,``line_height_mobile``:,letter_spacing:,``letter_spacing_tablet``:,letter_spacing_mobile:,``color``:,weight:inherit,style:inherit,use_custom_font:false}”][/vc_column_inner][vc_column_inner width=“1/3”][ohio_button layout=“link” shape_position=“right” icon_use=“1” icon_position=“right” button_type_layout=“link” button_position=“right” button_use_icon=“1” button_title=“url:%23|title:%E6%9F%A5%E7%9C%8BFigma|target:_blank” button_title_typography=“%7B%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D” link=“url:https%3A%2F%2Fx021tmj2kc.feishu.cn%2Fwiki%2FwikcnGNP0FcO2YoGRgulhOnqgRh%3Ffrom%3Dfrom_copylink|title:%E6%9F%A5%E7%9C%8B%E6%96%87%E6%A1%A3|target:_blank” title_typo=“{font_size:,``font_size_tablet``:,font_size_mobile:,``line_height``:,line_height_tablet:,``line_height_mobile``:,letter_spacing:,``letter_spacing_tablet``:,letter_spacing_mobile:,``color``:,weight:inherit,style:inherit,use_custom_font:false}” title_typo_hover=“null”][vc_empty_space height=“8vh” el_class=“vc_hidden-lg vc_hidden-md”][/vc_column_inner][/vc_row_inner][vc_empty_space height=“11vh” el_class=“clb__section_spacer”][/vc_column][/vc_row][vc_row][vc_column width=“1/4”][vc_single_image image=“231603” img_size=“full” css=""][vc_column_text][/vc_column_text][ohio_text text_typo=“null”]通过访问十几个优秀教练，通过他们的热情分享，我们总结了更多的定性结论，呈现了更多的教练管理的底层信息和必要的基础知识。希望通过该文档给相关业务方带来更多的思考和应用。[/ohio_text][/vc_column][vc_column width=“3/4”][ohio_carousel item_desktop=“2” position_nav_buttons=“inset” nav_color=“#ffffff” pagination_color=“#ffffff”][ohio_carousel_inner title=“手册第1页” tab_id=“1753220200001-page1”][vc_single_image image=“231604” img_size=“full” css=“.vc_custom_1753190381251{border-radius: 15px !important;}”][/ohio_carousel_inner][ohio_carousel_inner title=“手册第2页” tab_id=“1753220200002-page2”][vc_single_image image=“231611” img_size=“full” css=“.vc_custom_1753188182769{border-radius: 15px !important;}”][/ohio_carousel_inner][ohio_carousel_inner title=“手册第3页” tab_id=“1753220200003-page3”][vc_single_image image=“231606” img_size=“full” css=“.vc_custom_1753190405755{border-radius: 15px !important;}”][/ohio_carousel_inner][/ohio_carousel][/vc_column][/vc_row][vc_row side_background_title_typo=“null” el_id=“user-centered-section”][vc_column][vc_empty_space height=“11vh” 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