[vc_row full_width=“stretch_row” css=“.vc_custom_1754189461167{background: #000000 url(https://co-ux-colin2020.oss-cn-shenzhen.aliyuncs.com/daily-img/Unice-wow-cover.webp?id=232239) !important;}” side_background_title_typo=“null” el_class=“clb__dark_section” title_typo=“null”][vc_column][vc_empty_space height=“20vh”][ohio_heading module_type_layout=“on_middle” heading_type=“h2” subtitle_type_layout=“without_subtitle” title=“VU5JQ0UlRTUlQkYlQUIlRTklOTclQUElRTUlQkElOTclRTQlQkQlOTMlRTklQUElOEMlRTUlQkElOTclRTglQUUlQkUlRTglQUUlQTE=” heading_tag=“h2” header_typography=“%7B%22font_size%22%3A%223.5vw%22%2C%22font_size_mobile%22%3A%222.5rem%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D” heading_color=“#ffffff” title_typo=“{font_size:3.5vw,font_size_tablet:,``font_size_mobile``:``2.5rem``,``line_height``:,line_height_tablet:,``line_height_mobile``:,letter_spacing:,``letter_spacing_tablet``:,letter_spacing_mobile:,``color``:``#ffffff``,``weight``:``inherit``,``style``:``inherit``,``use_custom_font``:false}"][vc_empty_space height="20vh"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1649058905399{background-color: #110F14 !important;}" side_background_title_typo="null" el_class="clb__dark_section"][vc_column][vc_empty_space height="11vh"][ohio_text text_typo="{``font_size``:,font_size_tablet:,``font_size_mobile``:,line_height:1.6em,line_height_tablet:,``line_height_mobile``:,letter_spacing:,``letter_spacing_tablet``:,letter_spacing_mobile:````,color:rgba(255,255,255,0.85),weight:inherit,style:inherit,use_custom_font:false}” content_styles=“.vc_custom_1754191448182{padding-top: 6vh !important;padding-right: 11vh !important;}“]整个形象以UNICE WOW为名进行设计，主要目标是年轻化的假发体验。
我们全新设计了快闪店，包括其体验、装置、视觉风格、图片拍摄。
目标人群：国内 95-00后，也就是28岁(30岁)以下人群。学生到初入职场的人为主。她们基本不知道这个品类与产品的存在。
销售金额：￥200-300
线下：场景感，可以随时试戴，提供7天退换货服务
品牌定位：新消费的品类，和美瞳接近，200-300
门店：20平方，20-30个SKU，3-6个月的测试
门店目标：可盈利，可复制，打模式[/ohio_text][vc_empty_space height=“4vh” el_class=“clb__section_spacer”][ohio_button layout=“link” shape_position=“right” icon_use=“1” icon_position=“right” button_type_layout=“link” button_position=“right” button_use_icon=“1” button_title=“url:%23|title:%E6%9F%A5%E7%9C%8BFigma|target:_blank” button_title_typography=“%7B%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D” link=“url:https%3A%2F%2Fwww.figma.com%2Fdesign%2FpiosSS0Phia8QwsUS1LGNa%2FWOW-%25E6%2596%25B0%25E5%25B8%2582%25E5%259C%25BA%25E6%258E%25A2%25E7%25B4%25A2%3Fnode-id%3D1542-962%26t%3DspFfgCaymVLmWvB7-1|title:%E8%AE%BE%E8%AE%A1%E6%96%87%E4%BB%B6|target:_blank” title_typo=“{font_size:,``font_size_tablet``:,font_size_mobile:,``line_height``:,line_height_tablet:,``line_height_mobile``:,letter_spacing:,``letter_spacing_tablet``:,letter_spacing_mobile:,``color``:,weight:inherit,style:inherit,use_custom_font:false}” title_typo_hover=“null”][vc_row_inner][vc_column_inner width=“1/2” css=“.vc_custom_1754158551091{padding-right: 8vh !important;}”][vc_empty_space height=“2vh” el_class=“vc_hidden-lg vc_hidden-md”][ohio_text text_typo=“{font_size:2.5rem,font_size_tablet:2rem,font_size_mobile:1.8rem,line_height:1.8em,line_height_tablet:1.8em,line_height_mobile:1.8em,letter_spacing:,``letter_spacing_tablet``:,letter_spacing_mobile:````,color:#ffffff,weight:600,style:inherit,transform:inherit,decoration:inherit,use_custom_font:false}” content_styles=“.vc_custom_1754884123531{margin-top: 6vh !important;margin-right: 10vh !important;}”]
01
用户体验设计
02
视觉探索
03
装置与平面设计
04
门店设计
[/ohio_text][/vc_column_inner][vc_column_inner width="1/2" css=".vc_custom_1754197015393{border-radius: 20px !important;}"][vc_single_image image="232306" img_size="full" css=".vc_custom_1754530840425{border-radius: 20px !important;}"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1754530595202{background-color: #110F14 !important;}" side_background_title_typo="null" el_class="clb__dark_section" el_id="user" title_typo="null"][vc_column][vc_empty_space height="11vh" el_class="clb__section_spacer"][vc_separator color="custom" css=".vc_custom_1649057227890{margin-top: 0px !important;margin-bottom: 40px !important;}" accent_color="rgba(96,96,107,0.65)"][ohio_heading module_type_layout="on_left" heading_type="h6" subtitle_type_layout="without_subtitle" title="JUUyJUFDJUE0JTIwJTIwVVglMjBSZXNlYXJjaA==" heading_tag="h4" header_typography="%7B%22weight%22:%22inherit%22,%22style%22:%22inherit%22,%22use_custom_font%22:false%7D" title_typo="{``font_size``:``0.85em``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:``0px``,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``400``,``style``:``uppercase``,``use_custom_font``:false}"][ohio_heading module_type_layout="on_left" heading_type="h2" subtitle_type_layout="without_subtitle" title="JUU3JTk0JUE4JUU2JTg4JUI3JUU0JUJEJTkzJUU5JUFBJThDJUU4JUFFJUJFJUU4JUFFJUExJTNDYnIlMjBjbGFzcyUzRCUyMnZjX2hpZGRlbi14cyUyMHZjX2hpZGRlbi1zbSUyMiUzRSUwQQ==" heading_tag="h2" header_typography="%7B%22font_size%22%3A%222.5rem%22%2C%22font_size_mobile%22%3A%221.8rem%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D" title_typo="{``font_size``:``3.65vw``,``font_size_tablet``:````,``font_size_mobile``:``1.8rem``,``line_height``:````,``line_height_tablet``:``1.2em``,``line_height_mobile``:``1.2em``,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:``rgba(255,255,255,0.9)``,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"][vc_empty_space height="8vh" el_class="clb__section_spacer"][ohio_gallery gallery_grid="default" alignment="left" show_title="0" masonry_grid="0" gap="24" columns="1-1-1" content_images="232305,232304,232303,232302" gallery_title_typo="null" gallery_caption_typo="null" content_styles=".vc_custom_1754194225575{margin-left: 20vh !important;padding-bottom: 6vh !important;border-radius: 15px !important;}"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1754530614839{background-color: #110F14 !important;}" side_background_title_typo="null" el_class="clb__dark_section" el_id="visual" title_typo="null"][vc_column][vc_empty_space height="11vh" el_class="clb__section_spacer"][vc_separator color="custom" css=".vc_custom_1649057227890{margin-top: 0px !important;margin-bottom: 40px !important;}" accent_color="rgba(96,96,107,0.65)"][ohio_heading module_type_layout="on_left" heading_type="h6" subtitle_type_layout="without_subtitle" title="JUUyJUFDJUE0JTIwJTIwVmlzdWFsJTIwUmVzZWFyY2g=" heading_tag="h4" header_typography="%7B%22weight%22:%22inherit%22,%22style%22:%22inherit%22,%22use_custom_font%22:false%7D" title_typo="{``font_size``:``0.85em``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:``0px``,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``400``,``style``:``uppercase``,``use_custom_font``:false}"][ohio_heading module_type_layout="on_left" heading_type="h2" subtitle_type_layout="without_subtitle" title="JUU4JUE3JTg2JUU4JUE3JTg5JUU2JThFJUEyJUU3JUI0JUEyJTNDYnIlMjBjbGFzcyUzRCUyMnZjX2hpZGRlbi14cyUyMHZjX2hpZGRlbi1zbSUyMiUzRSUwQQ==" heading_tag="h2" header_typography="%7B%22font_size%22%3A%222.5rem%22%2C%22font_size_mobile%22%3A%221.8rem%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D" title_typo="{``font_size``:``3.65vw``,``font_size_tablet``:````,``font_size_mobile``:``1.8rem``,``line_height``:````,``line_height_tablet``:``1.2em``,``line_height_mobile``:``1.2em``,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:``rgba(255,255,255,0.9)``,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"][vc_empty_space height="11vh" el_class="clb__section_spacer"][ohio_text text_typo="{``font_size``:``1.65vw``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"]视觉路径发散[/ohio_text][vc_empty_space height="4vh" el_class="clb__section_spacer"][vc_single_image image="232301" img_size="full" css=""][vc_empty_space height="11vh" el_class="clb__section_spacer"][ohio_text text_typo="{``font_size``:``1.65vw``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"]视觉情绪版[/ohio_text][vc_empty_space height="4vh" el_class="clb__section_spacer"][ohio_gallery gallery_grid="default" alignment="left" show_title="0" masonry_grid="0" gap="24" content_images="232300,232295,232299,232294,232298,232293,232297,232292,232291,232296" gallery_title_typo="null" gallery_caption_typo="null" content_styles=".vc_custom_1754194563713{margin-left: 20vh !important;padding-bottom: 6vh !important;border-radius: 15px !important;}"][vc_empty_space height="11vh" el_class="clb__section_spacer"][ohio_text text_typo="{``font_size``:``1.65vw``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"]视觉风格[/ohio_text][ohio_gallery gallery_grid="default" alignment="left" show_title="0" masonry_grid="0" gap="24" columns="1-1-1" content_images="232290,232289,232288,232287" gallery_title_typo="null" gallery_caption_typo="null" content_styles=".vc_custom_1754194636287{margin-left: 20vh !important;padding-bottom: 6vh !important;border-radius: 15px !important;}"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1754530701535{background-color: #110F14 !important;}" side_background_title_typo="null" el_class="clb__dark_section" el_id="device" title_typo="null"][vc_column][vc_empty_space height="11vh" el_class="clb__section_spacer"][vc_separator color="custom" css=".vc_custom_1649057227890{margin-top: 0px !important;margin-bottom: 40px !important;}" accent_color="rgba(96,96,107,0.65)"][ohio_heading module_type_layout="on_left" heading_type="h6" subtitle_type_layout="without_subtitle" title="JUUyJUFDJUE0JTIwJTIwRXF1aXBtZW50JTIwYW5kJTIwRmxhdCUyMERlc2lnbg==" heading_tag="h4" header_typography="%7B%22weight%22:%22inherit%22,%22style%22:%22inherit%22,%22use_custom_font%22:false%7D" title_typo="{``font_size``:``0.85em``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:``0px``,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``400``,``style``:``uppercase``,``use_custom_font``:false}"][ohio_heading module_type_layout="on_left" heading_type="h2" subtitle_type_layout="without_subtitle" title="JUU4JUEzJTg1JUU3JUJEJUFFJUU0JUI4JThFJUU1JUI5JUIzJUU5JTlEJUEyJUU4JUFFJUJFJUU4JUFFJUExJTNDYnIlMjBjbGFzcyUzRCUyMnZjX2hpZGRlbi14cyUyMHZjX2hpZGRlbi1zbSUyMiUzRSUwQQ==" heading_tag="h2" header_typography="%7B%22font_size%22%3A%222.5rem%22%2C%22font_size_mobile%22%3A%221.8rem%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D" title_typo="{``font_size``:``3.65vw``,``font_size_tablet``:````,``font_size_mobile``:``1.8rem``,``line_height``:````,``line_height_tablet``:``1.2em``,``line_height_mobile``:``1.2em``,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:``rgba(255,255,255,0.9)``,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"][vc_empty_space height="8vh" el_class="clb__section_spacer"][ohio_gallery gallery_grid="default" alignment="left" show_title="0" masonry_grid="0" gap="24" columns="1-1-1" content_images="232285,232286,232284,232283,232282,232281,232280,232316,232314,232313,232312" gallery_title_typo="null" gallery_caption_typo="null" content_styles=".vc_custom_1754195974391{margin-left: 20vh !important;padding-bottom: 6vh !important;border-radius: 15px !important;}"][/vc_column][/vc_row][vc_row full_width="stretch_row" css=".vc_custom_1754530711500{background-color: #110F14 !important;}" side_background_title_typo="null" el_class="clb__dark_section" el_id="store" title_typo="null"][vc_column][vc_empty_space height="11vh" el_class="clb__section_spacer"][vc_separator color="custom" css=".vc_custom_1649057227890{margin-top: 0px !important;margin-bottom: 40px !important;}" accent_color="rgba(96,96,107,0.65)"][ohio_heading module_type_layout="on_left" heading_type="h6" subtitle_type_layout="without_subtitle" title="JUUyJUFDJUE0JTIwJTIwUG9wLXVwJTIwc3RvcmUlMjBkZXNpZ24=" heading_tag="h4" header_typography="%7B%22weight%22:%22inherit%22,%22style%22:%22inherit%22,%22use_custom_font%22:false%7D" title_typo="{``font_size``:``0.85em``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:``0px``,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``400``,``style``:``uppercase``,``use_custom_font``:false}"][ohio_heading module_type_layout="on_left" heading_type="h2" subtitle_type_layout="without_subtitle" title="JUU5JTk3JUE4JUU1JUJBJTk3JUU4JUFFJUJFJUU4JUFFJUExJTNDYnIlMjBjbGFzcyUzRCUyMnZjX2hpZGRlbi14cyUyMHZjX2hpZGRlbi1zbSUyMiUzRSUwQQ==" heading_tag="h2" header_typography="%7B%22font_size%22%3A%222.5rem%22%2C%22font_size_mobile%22%3A%221.8rem%22%2C%22weight%22%3A%22inherit%22%2C%22style%22%3A%22inherit%22%2C%22use_custom_font%22%3Afalse%7D" title_typo="{``font_size``:``3.65vw``,``font_size_tablet``:````,``font_size_mobile``:``1.8rem``,``line_height``:````,``line_height_tablet``:``1.2em``,``line_height_mobile``:``1.2em``,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:``rgba(255,255,255,0.9)``,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"][vc_empty_space height="8vh" el_class="clb__section_spacer"][ohio_text text_typo="{``font_size``:``1.65vw``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"]前期研究[/ohio_text][vc_empty_space height="4vh" el_class="clb__section_spacer"][ohio_carousel loop="0" item_desktop="1.5" content_styles=".vc_custom_1753468122154{border-radius: 20px !important;}"][ohio_carousel_inner title="Section 1" tab_id="1753270714008-d5f99c24-77d3"][vc_single_image image="232326" img_size="full" css=".vc_custom_1754196638346{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section 2" tab_id="1753270714016-32cc5284-6332"][vc_single_image image="232325" img_size="full" css=".vc_custom_1754196679503{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section 3" tab_id="1753270714034-fa9c4243-769f"][vc_single_image image="232324" img_size="full" css=".vc_custom_1754196695548{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section4" tab_id="1753274592172-e4b44b05-09c9"][vc_single_image image="232323" img_size="full" css=".vc_custom_1754196711199{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section5" tab_id="1753274726101-16239be2-0d68"][vc_single_image image="232322" img_size="full" css=".vc_custom_1754196731282{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section6" tab_id="1754196734670-54c637b7-2e7f"][vc_single_image image="232320" img_size="full" css=".vc_custom_1754196768368{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section8" tab_id="1754196770779-74985c7a-86a0"][vc_single_image image="232319" img_size="full" css=".vc_custom_1754196795762{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section9" tab_id="1754196797151-921f2ac6-335a"][vc_single_image image="232318" img_size="full" css=".vc_custom_1754196810735{border-radius: 15px !important;}"][/ohio_carousel_inner][ohio_carousel_inner title="Section10" tab_id="1754196812499-555cb1c8-8097"][vc_single_image image="232317" img_size="full" css=".vc_custom_1754196824491{border-radius: 15px !important;}"][/ohio_carousel_inner][/ohio_carousel][vc_empty_space height="8vh" el_class="clb__section_spacer"][ohio_text text_typo="{``font_size``:``1.65vw``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"]AI出图[/ohio_text][vc_empty_space height="4vh" el_class="clb__section_spacer"][ohio_gallery gallery_grid="default" alignment="left" show_title="0" masonry_grid="0" gap="24" columns="1-1-1" content_images="232311,232307,232308,232309,232310" gallery_title_typo="null" gallery_caption_typo="null" content_styles=".vc_custom_1754196099590{margin-left: 20vh !important;padding-bottom: 6vh !important;border-radius: 15px !important;}"][vc_empty_space height="8vh" el_class="clb__section_spacer"][ohio_text text_typo="{``font_size``:``1.65vw``,``font_size_tablet``:````,``font_size_mobile``:````,``line_height``:````,``line_height_tablet``:````,``line_height_mobile``:````,``letter_spacing``:````,``letter_spacing_tablet``:````,``letter_spacing_mobile``:````,``color``:````,``weight``:``inherit``,``style``:``inherit``,``transform``:``inherit``,``decoration``:``inherit``,``use_custom_font``:false}"]效果展示[/ohio_text][vc_empty_space height="4vh" el_class="clb__section_spacer"][ohio_gallery gallery_grid="default" alignment="left" show_title="0" masonry_grid="0" gap="24" columns="1-1-1" content_images="232279,232273,232278,232277,232276,232275,232274,232272,232271,232270,232269,232268" gallery_title_typo="null" gallery_caption_typo="null" content_styles=".vc_custom_1754197224744{margin-left: 20vh !important;padding-bottom: 6vh !important;border-radius: 15px !important;}"][vc_empty_space height="11vh" el_class="clb__section_spacer"][/vc_column][/vc_row]
