15 years + design experience, 7 years + design team management experience.
曾任职OPPO海外电商UED团队负责人、OnePlus交互设计主管、SUPERMONKEY用户体验设计负责人、UNICE品牌设计总监…
Possesses extremely strong systematic design skills.
Complete experience in design thinking, theory, and application.
Experience in dealing with large design projects, innovative attacks, 0-1, 1-N.
Rich practical examples of commercialization, marketing, product design, user experience, and development practices.
Extensive experience in design team management, team building, and project management with excellent results in each assignment. Proficient in multiple design disciplines. Extensive business understanding, strong execution skills, and a passion forCommercialization, Marketing, Product, UX, TechnologyAll of them have a lot of experience and have received many excellent results as a result.
Key achievements include: UNICE stand-alone stations6-fold increase in GMV, the establishment of ONEPLUS interaction system, the establishment of official website, e-commerce, and community of 0-1, led the projects of hacker growth, user growth, etc. The establishment of OPPO overseas e-commerce 0-1.
2023-2024
Brand Design Director
UNICE / NADULA / KLAIYI... Design Department
2020-2023
Head of UED
SUPERMONKEY Technology Center
2020-2022
Head of Design
OPPO Overseas Mall
2018-2020
Interaction Design Supervisor
OnePlus Platform Center
2016- 2018
Platform Center
Senior Interaction Designer, OnePlus
2015- 2016
Shenzhen Zhongke Jinshi
Senior UE & UI Designer
2011- 2015
Guangzhou Top Ads
Brand Visualizer & Project Manager
2007-2011
Hunan Normal University
Engineering & Design / Decorative Design Full-time Bachelor's Degree
UNICE is the Top brand of wigs in the U.S. UNICE sales are down for the 2nd year in a row, with standalone stations going from $40 million/year to
GMV, down to $20 million/year in '23, becomes very dangerous
The color, shape and texture of the packaging will convey the character of the product within 0.3 seconds -- not only does it directly determine whether the user wants to know more about the product, but it also determines whether the user wants to know more about the product, and whether the user wants to know more about the product.
More than that, it will be the first impression they build about the product after purchase.
We have designed a new store inspired by diamonds and browsing museums, combined with elements of nature.
NADULA is an American independent station wig brand that has been around for 10 years.
As the earliest independent station brand out of the sea, currently facing the problem of aging brand image and design.
The core of the visualization is based on the theme, which is straightforward and conveys emotions.
It also has a uniform specification that can be used very well in a large number of applications.
For example, how it is viewed, how much it will scroll, what content it is interested in, etc.
Taking the user journey as the core: sorting out the whole process to promote departmental consensus, anchoring the direction, capturing the experience pain points accurately through the visual perspective, and injecting user demand-oriented action guidelines for business optimization.
Build a user-centric feedback system: drive bi-weekly iterations of the applet, link cross-departmental optimization, and continuously refine the whole process experience.
Reinventing the design language: exploring the next generation of expressions that fit the needs of users, giving the experience temperature and texture.
Focus on coaching team: After in-depth research, we have compiled the Coach Selection, Training and Employment Manual to provide systematic support for their professional growth and value release.
Derive the user's purchase logic, user profile, decision type, shopping journey, brand impression and more.
Stores are one of the most effective places for user experience and brand impression building.
For users, it is a comprehensive experience from seeing, hearing, smelling, touching, offline interaction, service and so on.
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