Contact Information
ShenZhen
Colin.w@aliyun.com
Ph: 18688414288

NADULA Branding and Independent Station Upgrade

NADULA is an American independent station wig brand that has been around for 10 years.
As the earliest independent station brand out of the sea, currently facing the problem of aging brand image and design.

⬤ UX Research

用户洞察

当前品牌的问题

品牌工具箱使用不规范。

字体视觉感受和设计趋势不符,二级字体没有小写缺乏实用性。

设计缺乏记忆点和吸引力。

颜色有高端感,但配色使用上没有规范化

没有品牌性格和明确的定位

⬤ Basic info

目标市场与用户

⬤ User Lifestyle

用户形象与生活方式

visual design

⬤ VisualDesign

Brand Impression

我们回收了341份回复,描述了她们对NADULA的描述,

最多的是 `优美的身体曲线`、`夕阳下的沙滩`和`华丽的礼服`,

NADULA的词义, Nature / Durable / Luxury几乎相近。

颜色的故事

⬤ The Story of Color

品牌就像一个你的朋友,对Ta的感受,应该是丰富而又立体的。

看起来怎样,听起来怎样,气味如何,触摸感觉是怎样的,他会用什么语气和你聊天?

NADULA是一个浪漫的女性,自由而又灵动。

视觉故事

⬤ The Story of Vision

图片拍摄

⬤ Shootings

LOGO与应用

⬤ Shootings

Brand VI

⬤ VisualDesign

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独立站改版

⬤ DTC Design

页面效果欣赏

design process

设计风格定稿

设计规范

⬤ Design Guide

Tips: The following content is embedded in figma, please wait for it to load and then mouse over to scroll through it.

Colin

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