NADULA is an American independent station wig brand that has been around for 10 years.
As the earliest independent station brand out of the sea, currently facing the problem of aging brand image and design.

品牌工具箱使用不规范。
字体视觉感受和设计趋势不符,二级字体没有小写缺乏实用性。
设计缺乏记忆点和吸引力。
颜色有高端感,但配色使用上没有规范化
没有品牌性格和明确的定位
我们回收了341份回复,描述了她们对NADULA的描述,
最多的是 `优美的身体曲线`、`夕阳下的沙滩`和`华丽的礼服`,
NADULA的词义, Nature / Durable / Luxury几乎相近。

品牌就像一个你的朋友,对Ta的感受,应该是丰富而又立体的。
看起来怎样,听起来怎样,气味如何,触摸感觉是怎样的,他会用什么语气和你聊天?
NADULA是一个浪漫的女性,自由而又灵动。


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